No Middleman. Direct to You.
Traditional jewelry passes through five to seven hands before it reaches you, and each takes a margin. We make every piece to order and sell it to you directly.
The Old Way vs. the Lihara Way
Traditional retail: miner or grower → wholesaler → distributor → broker → manufacturer → brand → showroom → you, often at many times the cost of the materials.
Lihara: you choose your design and your certified stone → our jewelers make your piece to order → it ships directly to you.
What Direct Means for You
- Fair pricing. No showroom lease, floor commissions or distributor cut built into the price.
- Made to order. Nothing sits in a display case for months. Your piece is made for you, in 14K or 18K gold or platinum.
- Your choice of stone. Lab-grown or natural diamonds and colored gemstones, each independently graded by IGI or GIA.
- Full transparency. Every stone's grades and report are shown before you buy, and the report ships with your order.
- A real team. Consultations by video or in person in Los Angeles, free insured US shipping, 30-day returns and a lifetime warranty.